SELECTING A VIDEO PRODUCTION COMPANY: A GUIDE
A HubSpot poll from 2022 found that 87% of video marketers said they saw a favorable return on their investment from video. Additionally, 86% reported that lead generation using video had been successful.
Read More: Scottsdale video production
It seems sense that an increasing number of individuals are searching for high-quality videos, given those statistics. Working with an agency is a dependable approach to find excellent video material, whether your goals are to improve your marketing, expand your team, or develop your brand.
But first, picking the best video production firm might seem overwhelming. It’s hard to know where to begin with all the elements to take into account.
We’ll guide you through every stage of selecting a top-notch video production firm in this blog article. By the conclusion, you’ll have all the answers to your often asked questions and be better prepared to make an informed decision.
1. Identify your needs and set goals for yourself.
You want a video, but why? What is the aim of it?
You must provide answers to these queries before you even consider contacting a video production business. When you have a specific objective in mind, video marketing performs best. If not, it won’t have the necessary business impact.
Knowing what you want to accomplish will make the process lot simpler overall. You’ll have the opportunity to pair up with an agency that shares your goals.
2. CREATE A BRIEF OF CONTENT
A content brief is an excellent place to start once you have a goal in mind. In essence, it communicates your specific requirements to potential agencies so they may respond with a suitable bid.
They could have to fill in some of the blanks themselves if your brief is unclear, which might not be what you’re going for.
The following are some items to incorporate within your content brief:
Objective and intention
intended audience
Kind of video
Important messages
Videos that are comparable examples
If you’re still unsure of your particular desires, that’s acceptable. You may collaborate with an agency to refine your concept and produce something that will achieve your company objectives.
3. Establish a spending plan
In order to know approximately how much you have to spend and what you can obtain for your money, you must create a budget.
Uncertain about the type of budget you require? To obtain an idea of the going pricing in the market, talk to a few agencies. An agency can tell you whether your goals are realistic if you present them with a brief and budget.
When creating a budget, there are several expenses to take into account. For instance, you might need to pay actors for live action videos. Similarly, there are situations where creating animation or virtual reality takes a lot of time.
In the end, you want to see a profit on your investment. Therefore, be careful to adjust your budget appropriately for the type of return you hope to achieve.
4. MAKE A LIST OF COMPANIES THAT PRODUCTION VIDEOS
Don’t pick the first business you come across. It’s crucial to compare prices, get a sense of what each agency has to offer, and ensure that you two are a good fit. If not, you might not obtain the desired working partnership and final result.
Here are a few techniques for creating an agency list:
Consult your network: You should be able to trust suggestions from individuals in your business network if you already have faith in them. This allows you to grill them extensively on their interactions with a certain agency. You may also be able to locate agencies that you may not have otherwise.
To reduce the number of possibilities available to you, use search engines to find local businesses. For example, Google Maps may be used to locate agencies in your area. As an alternative, you may look for particular video categories you’re interested in, such as “charity video production company” or “VR video production company.” To identify appropriate agencies for your project, you can also utilize services like DesignRush; you may view Liquona’s profile there.
Examine other videos: Have you ever come across a rival’s video that you like the way it looks? Or perhaps just a brand-related film that fits your requirements? Look at it and attempt to figure out who produced the video. The best way to find out who the agency was is to search for “[brand name] video case study.” They may have written about it on their website.
Look through social media: Do any sponsored videos jump out at you while you browse through Facebook, Instagram, or TikTok? If yes, could you find out who created the video or perhaps send them a direct message to inquire?
Examine the appropriate awards: Each year, a number of award ceremonies for video production are held. Check out the candidates and winners to discover who could be worth working with if you want to collaborate with the greatest of the best.
5. WORK UP QUESTIONS FOR THEM TO ANSWER
Asking a lot of questions can help you determine whether the agency will be a suitable fit for you. It’s also a chance to find out more about them as a business in general. What principles do they uphold? What matters to them?
You’ll feel more assured that you have all the knowledge required to make a wise business decision if you prepare your inquiries ahead of time.
You might inquire about the following:
Are there any case studies you could share? You can judge the quality and whether the films suit your expectations if you have some samples of their work. It’s also possible to inquire about their level of return on investment.
Do you have any endorsements or reviews from clients? This will enable you to learn more about the company’s reputation and the personalities of those who work there. You may ask them this question, but it’s also a good idea to look for more unbiased evaluations on other websites.
How does one go about the producing process? This will help you estimate the time and number of steps needed to create the video.
Who makes up your team? You can determine the team’s experience level by posing this question. How much time have they spent producing videos? Which other projects have they worked on?
Who will I get in touch with? This is crucial since you want to be sure that you can always get in touch with a trustworthy and helpful account manager.
Which services are available? Though it could be clear from their website, it’s still a good idea to enquire about the services they provide. For instance, you might not be aware that they provide VR or 360-degree films.
6. CONTACT THE BUSINESSES AND ASK FOR A PROPOSAL
It’s time to contact the businesses on your list now that you have your objective, budget, brief, and list of questions.
If you’re situated nearby, you may visit them in person, set up a video meeting, or give them a call. You may get a far greater sense of the business, its culture, and what it could be like to work there by paying them a visit in person.
7. EXAMINE BUSINESSES
After obtaining all the necessary data, take a seat and evaluate the agencies to choose which one best suits your needs.
8. FINALLY MAKE YOUR CHOICE
Most likely, a variety of considerations will play a role in your final selection. It’s simply a gut sense sometimes. Recall to give top priority to what is best for you, your business, and your desired outcomes.
Now that you know how to pick a reputable video production firm, here are some solutions to often asked questions.
A HubSpot poll from 2022 found that 87% of video marketers said they saw a favorable return on their investment from video. Additionally, 86% reported that lead generation using video had been successful. Read More: Scottsdale video production It seems sense that an increasing number of individuals are searching for high-quality videos, given those statistics.…